Startup Crowdsourcing for Snapchat Professionals

​Calling All Snapchat Creators, Consultants, & Collaborators!! 

Below is the link where I need you to go and register an account, then I can you’re content to be distributed and sold or utilized & outsourced directly to, on-demand, as needed, in a first come first serve basis. 


Many of you are aware that this is a long time in the making and I’ve poured my heart & soul into it….so I’m really counting on my network to come through for me here! 

This is THE JOURNEY of a startup entrepreneur; one giant leap for Snap@Work butjust baby step number 1 for SoPac, Inc. – A Digital HR/PR Agency! 

**Do a fellow entrepreneur a favor and pass this on to any content creators looking to pick up more work!!


Log in HERE

More details coming very soon!

5 Easy Ways Companies can Snap at Work!

5 Easy Ways Companies can Snap at Work!

How this Female Founder is Leading the Pack for B2B Marketing on Snapchat as an Accidental Entrepreneur.

 

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I think that the majority of us can agree now that Snapchat isn’t going anywhere but up and there’s seems to be a craze or confusion on how to utilize this tool efficiently or what to share on a Snapstory when it comes to business, just as many users are still struggling to see the value in the platform all together. It cannot be ignored though that Snapchat has over 10 Billion active users per day and according to Joel Capperella, who recently published, “How Businesses can use Snapchat” quoted 14% of active users are now OVER the age of 35, so it’s not just for the young people anymore! In fact, NOW is the best time for companies to jump on board and fully engage before the platform becomes overcrowded and highly engaged with established brands at which time creating an impact would be highly difficult. I cannot speak for everyone, nor can I respectfully tell you what to do…. But what I can do is tell you what I have been able to accomplish in the few months that I have been snapping for business purposes and have created some highly engaged and authentic relationships with several leading industry professionals not only across the country but around the globe!

 

Contrary to what others are saying, it is not going to be at least a year before you’re able to find new connections within Snapchat because there absolutely IS a discovery app, in fact there’s two that I know of. One I use regularly to not only grow my own personal brand but to learn from professionals before me that are setting an example, sharing the content, and unbelievably accessible it is crazy to think I was snapping messaging with Chris Saaca just weeks into my Snaplife…The reach goes so much further and relationships are the key term to the new way of marketing. Here’s 5 easy examples right off the top of my head.

  1. Memories for B2B- Think of this like auto DM on Twitter… in the beginning! Meaning when you want to intro yourself or your favorite interests the new memories app is a place to keep stories, and individual snaps, organized and labeled in public or password protected areas! For Businesses this would save soooo much time, energy, and resources if you can forward your introduction to the purpose of your company on a regular basis.
  2. Discovery – Ummm… helllooo people…. Have you not heard of Ghostcodes??? This app has been out for at least 2 or 3 months provides so much undeniable value as a prospecting tool with quantifiable source checks just one click away. I see Ghostcodes as so much more than a snapchat discovery tool, or popularity contest to see who is on the featured wall today but as more of a digital resume allowing a personal view inside their digital life to just browse around before even initiating any form of literal contact…. Can we say, Time saver!! How many times have you entered into a meeting with high hopes and big expectations only to find a major disappointment or simply just a waste of valuable time you’ll never be able to get back?
  3. Restaurants – Take your snap into the kitchen and give your guests an inside view of the dinner rush from the back of the house! This should only help the overall perceptions of restaurants in the end, assuming they are not cutting health and safety standards, because it’s a way to involve the guest into the dining experience as a whole and not just a mouth waiting impatiently for a plate but will show the true chaos and rush that service industry professionals go thru on a regular basis.
  4. Storytelling- Not sure why anybody thinks this is a toughy for corporate B2B situations because clearly they must not have heard what a “Snapswap” is, because for corporate companies and businesses that are stationed across the states, or even internationally, Snapswaps are a way to bring in a new face and some new energy to the same cause so simply by passing the Snapportunity around different departments and even countries the company is able to promote unison between cultures but also portray an emotional connection to the business through allowing different employees to snap at work.
  5. Collaboration – It was not long after I started my own company that I began engaging with established, veteran Snappers. The first initial was of course being (my very new and one and only role-model or idol at that point) Gary Vee who is basically paving the way for the rest of the natural digital marketers to leave cold methods in the past and truly embrace the technology that is staring us right in the face, from the palm of our hands as we are living in a world completely connected electronically at ALL TIMES, for the very first time in history. By being authentic, and relevant, and transparent ( it’s A.R.T.) I was able to organically create valuable relationships with over 30 different social influencers or mediapreneurs around the world, granted I was very lucky to have had 30 participants not only agree but who more than happy to take part in the #globalsnapswap initiative I had started.

The #GlobalSnapSwap film is an epic community collaborative creation that was put together in no more than a week by myself where I had each participant take over my Snapchannel for a short period of time to give us a real time, real live view, of where they were at in the world, all in one day. So at the end of the day on May 1st, I was left with a little over an hour worth of film that basically is a trip, around the world from the palm of your hand from a first person perspective tour guide, in real time. It’s nothing less than amazing, in fact one viewer said, “it was better than watching the travel channel” and the entire initiative was put together solely by me in just a matter of days! Now, I can only take the credit for the conception, and initial execution, because without the amazing help some of the participants so kindly offered to help me with in regards to editing as well as how each one of the participants went out of their way to provide some very interesting and factual information about their location which made the movie worth watching. Check out the preview below…

#GlobalSnapSwap

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If these 5 short examples don’t clear the fog up a bit for you please reach out and I’ll share 5 more that are industry relatable to you; or better yet, just sign up for my Snapchat for B2B Marketing Live training course launching later today or tomorrow at SnapAtWork.com where I’ll be teaching this to my local Minneapolis/St. Paul area as well as digitally to anyone else whose interested. In the meantime, cheers to the future of a global gig economy where consumers are actually on an even playing field with the corporate head dogs.

 

 

 

Top 13 reasons applying to jobs after midnight is a horrible idea.

Straight from the perpetrator and repeat offenders mouth, here are 13 reasons you probably shouldn’t apply for jobs after midnight:

13. Just like when your looking in the rear view mirror;  Thing appear much closer than they really are. There’s no reason to be applying to a VP role when clearly you are entry level, no matter what your mom says.

12. Just like how beer goggles work late night at the bar, employed goggles take effect and make hideously unsuited positions look quite appealing… which is all fine and dandy until you get called in for an interview the next morning and have absolutely no idea what they’re talking about because you’ve never coded anything before in your life.

11. You desperately hope for any response from at least one of the hundred applications you’ve sent out so you start manipulating your responses to see which category may tip the ball in your court but then the company offers you the requested position at minimum wage which you cannot live on just as you asked.

10. You start applying to jobs over 35-40 miles from home and easily can justify how driving over 100 miles round trip daily is not a bad idea but an investment into your future…. future car that is because you know there’s no way you’re beater will survive thru a winter of that.

9. You start cut, copying, and pasting mass quantities of a standard generic cover letter trying to apply to as many jobs as possible because it will obviously improve your odds.

8. You start quantifying skills you briefly touched on during a class in high school as expertise level to qualify for jobs you most certainly have no grounds to be filling let alone considered.

7. You mistakenly attache a copy of your tax return as a resume because its just one click above the only file you’ve been staring at on a daily basis for the last day, week, or even month because it is the sole document and opitome of your purpose in the workforce.

6. You start using slang terms like what up and ttyl as professional examples of your esteemed communication skills.

5. You start questioning whether or not to fill in the optional cultural questions as you begin assuming you’re not being hired is because they’re are too many Caucasians already employed there and being a white American is actually doing you a disservices so you seriously consider what checking the Hispanic box would do for your odds.

4. You start saving you’re resume as Hire.Me.Im.a.Rockstar because you want that to be the first thing they will see when downloading or opening your word doc.

3. You start applying to jobs you will absolutely hate but since it’s the only one you haven’t applied to yet might as well not leave that one out, after all you’re not one to leave someone hanging on the outs in a schoolyard pick for dodge ball.

2. You try being nonchalant and mysterious for a cryptic approach you so adamantly believe will make the HAVE to call you just to find out more when in all actuality it gets thrown out after they can’t even understand the first few lines.

1. My number 1 reason you shouldn’t apply for jobs after midnight and so epically displayed in my previous article, When Your Cover Letter Turns into a Sales Pitch, and you start trying to convince them you know and understand the purpose of the company more than the actual founder.

I hope the satire and intended humorous approach is as easily identified as I feel I am laying it on as I write this post directly after committing my number 1 reason and it is well after midnight.

Top 13 reasons applying to jobs after midnight is a horrible idea.

Straight from the perpetrator and repeat offenders mouth, here are 13 reasons you probably shouldn’t apply for jobs after midnight:

13. Just like when your looking in the rear view mirror; Thing appear much closer than they really are. There’s no reason to be applying to a VP role when clearly you are entry level, no matter what your mom says.

12. Just like how beer goggles work late night at the bar, employed goggles take effect and make hideously unsuited positions look quite appealing… which is all fine and dandy until you get called in for an interview the next morning and have absolutely no idea what they’re talking about because you’ve never coded anything before in your life.
11. You desperately hope for any response from at least one of the hundred applications you’ve sent out so you start manipulating your responses to see which category may tip the ball in your court but then the company offers you the requested position at minimum wage which you cannot live on just as you asked.
10. You start applying to jobs over 35-40 miles from home and easily can justify how driving over 100 miles round trip daily is not a bad idea but an investment into your future…. future car that is because you know there’s no way you’re beater will survive thru a winter of that.
9. You start cut, copying, and pasting mass quantities of a standard generic cover letter trying to apply to as many jobs as possible because it will obviously improve your odds.
8. You start quantifying skills you briefly touched on during a class in high school as expertise level to qualify for jobs you most certainly have no grounds to be filling let alone considered.
7. You mistakenly attache a copy of your tax return as a resume because its just one click above the only file you’ve been staring at on a daily basis for the last day, week, or even month because it is the sole document and opitome of your purpose in the workforce.
6. You start using slang terms like what up and ttyl as professional examples of your esteemed communication skills.
5. You start questioning whether or not to fill in the optional cultural questions as you begin assuming you’re not being hired is because they’re are too many Caucasians already employed there and being a white American is actually doing you a disservices so you seriously consider what checking the Hispanic box would do for your odds.
4. You start saving you’re resume as Hire.Me.Im.a.Rockstar because you want that to be the first thing they will see when downloading or opening your word doc.
3. You start applying to jobs you will absolutely hate but since it’s the only one you haven’t applied to yet might as well not leave that one out, after all you’re not one to leave someone hanging on the outs in a schoolyard pick for dodge ball.

sometimestherearerobots.com

2. You try being nonchalant and mysterious for a cryptic approach you so adamantly believe will make the HAVE to call you just to find out more when in all actuality it gets thrown out after they can’t even understand the first few lines.
1. My number 1 reason you shouldn’t apply for jobs after midnight and so epically displayed in my previous article, When Your Cover Letter Turns into a Sales Pitch, and you start trying to convince them you know and understand the purpose of the company more than the actual founder.

I hope the satire and intended humorous approach is as easily identified as I feel I am laying it on as I write this post directly after committing my number 1 reason and it is well after midnight.

How did I get here: Tales of an accidental entrepreneur turned CEO.

 

I recently posted a short article titled, “Stop applying to jobs and searching job site post things and start #PersonalBranding” in a jobseeker forum via LikedIn and was surprisingly overwhelmed by the amount of positive feedback I received from my fellow peers. In the article I discuss my experience so far, #26weeks currently, in my job search. I, like many other Americans, am a prime example of the millennial generation today LOST in a pool of unemployed or underemployed college graduate.

 

It took me just over 10 years to officially complete college but I NEVER gave up, I always went back, because I knew from being told as a child that I could be anything I wanted to be at his moms I put my heart and soul, blood sweat and tears and followed through. I gained a husband and three children during those years that I am forever grateful for however I never lost that little voice inside me that do you I had the potential to become so much more, it just wasn’t my time yet. Now I struggle with high interest-rates, a pile of student loan debt, a bachelor’s degree (that’s pretty much equivalent of a high school diploma now) then I worked so hard for; after 10 weeks of nonstop applying to jobs, posting my resume to company site I realized that I couldn’t even get anybody to answer the phone, get an interview, or even take me serious (I have 15+ years in the service industry) let alone offer me a position!!!

 

Something had to change and that’s when I started #PersonalBranding myself. I’ve had a lot of people ask how I’ve managed to grow my network over 2000 people and actually become sought out by multiple companies at once ACCIDENTLY??  How did I network, what did I actually say and do to arrange all these coffee dates and phone calls with so many professionals in all levels of business, both blue-collar and white, and expand my network so rapidly? I started my LinkedIn account in September but really wasn’t able to put in my full effort until January, so honestly, even I admit to being very surprised at how fast my network expanded exponentially so easily to me… It was then I realized or maybe fully comprehended the fact that social media, and the logistics to working it as a machine comes naturally easy to me, I guess I didn’t really know that it was quite the rare quality and something many people face challenges with daily but I also truly believe anyone can do this, they just don’t have the right tools!! Well, I have simple as that works for me that I’d like to share with you.

 

I decided I better take a step back from applying for jobs that I don’t really want to do anyway start learning about jobs that I didn’t want to do. My degree is in business management with emphasis on marketing communication and I knew I wanted to be with a company that was fast pace, highly competitive; Money motivated, but also well respected by fellow business professional and would be able to either create or lead me to another job where I can actually have the lifestyle that I created. I found some advertising agencies and I can’t found some marketing firm and I started interviewing, like nonstop, for jobs I didn’t even want! But I looked at it as practice for the future, but more importantly a learning opportunity. People would ask me simple questions like what company do I work for or what kind of job are you looking for and it wasn’t until I actually had to answer the question that I realized I didn’t really know a whole lot about any of the companies in my area let alone what any of the role descriptions would be in for a job like advertising or marketing so the more people I met with the more information or data that I had to use when I made decisions. I also took a sweetie very seriously in regard to the impression that I left on the person and any advice they would give me. I was hoping you someway that these meetings would eventually help me find a job and/or land a career, but all they actually did was teach me about all the jobs I definitely didn’t want to do and all the reasons why I would hate to work there, and I don’t even know if I knew that’s what was happening but in retrospect the most valuable lesson I took from that was I was able to learn more about MYSELF!! You’d be surprised how fast you can narrow down your target skill set and desired industry area once you start crossing off all the positions that you’re qualified for (and probably can do) but do NOT provide an enjoyable environment to be, not only financially successful, but happy, passionate, and creative in. I mean initially that’s everybody’s end goal, right? Do what you love, so you love what you do because we can all be anything we want to be (as was taught all through childhood) as long as we put the time and effort in… So, now I have defined my talents, know my PASSION, and am insanely INSPIRED to follow my dreams….

 

… & thus: SoPac, Inc. was born! I am in SOCIAL IMPACT BRANDING and when people ask what that means, I tell them exactly what it says. This a solution to a problem people don’t understand they even have and I am currently in process of building my company from the ground up bootstrapping all the way! #SocialBranding #TackleTheWorld