AskAshleyK, Mastermind, Social Impact Branding, Startup

Do you work the system or let the system work you?

Come & learn how to work the system…don’t let the system work you! 

Don’t run from technology and just wait for it to consume you… MASTER IT!

Work that hustle & hustle to be smarter than the ioT!

Social media Or Social Muder?

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Rise to fame or dig your grave? 

“Pick up your phone and do something with your life, we will show you how to tackle the world from the palm of your hand!” 

Social Impact Mastermind 

Competition through collaboration!

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Snapchat Channels, Social Impact Branding, Startup

5 Easy Ways Companies can Snap at Work!

5 Easy Ways Companies can Snap at Work!

How this Female Founder is Leading the Pack for B2B Marketing on Snapchat as an Accidental Entrepreneur.

 

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I think that the majority of us can agree now that Snapchat isn’t going anywhere but up and there’s seems to be a craze or confusion on how to utilize this tool efficiently or what to share on a Snapstory when it comes to business, just as many users are still struggling to see the value in the platform all together. It cannot be ignored though that Snapchat has over 10 Billion active users per day and according to Joel Capperella, who recently published, “How Businesses can use Snapchat” quoted 14% of active users are now OVER the age of 35, so it’s not just for the young people anymore! In fact, NOW is the best time for companies to jump on board and fully engage before the platform becomes overcrowded and highly engaged with established brands at which time creating an impact would be highly difficult.

I cannot speak for everyone, nor can I respectfully tell you what to do…. But what I can do is tell you what I have been able to accomplish in the few months that I have been snapping for business purposes and have created some highly engaged and authentic relationships with several leading industry professionals not only across the country but around the globe!

 

Contrary to what others are saying, it is not going to be at least a year before you’re able to find new connections within Snapchat because there absolutely IS a discovery app, in fact there’s two that I know of. One I use regularly to not only grow my own personal brand but to learn from professionals before me that are setting an example, sharing the content, and unbelievably accessible it is crazy to think I was snapping messaging with Chris Saaca just weeks into my Snaplife…

The reach goes so much further and relationships are the key term to the new way of marketing. Here’s 5 easy examples right off the top of my head.

  1. Memories for B2B- Think of this like auto DM on Twitter… in the beginning! Meaning when you want to intro yourself or your favorite interests the new memories app is a place to keep stories, and individual snaps, organized and labeled in public or password protected areas! For Businesses this would save soooo much time, energy, and resources if you can forward your introduction to the purpose of your company on a regular basis.
  2. Discovery – Ummm… helllooo people…. Have you not heard of Ghostcodes??? This app has been out for at least 2 or 3 months provides so much undeniable value as a prospecting tool with quantifiable source checks just one click away. I see Ghostcodes as so much more than a snapchat discovery tool, or popularity contest to see who is on the featured wall today but as more of a digital resume allowing a personal view inside their digital life to just browse around before even initiating any form of literal contact…. Can we say, Time saver!! How many times have you entered into a meeting with high hopes and big expectations only to find a major disappointment or simply just a waste of valuable time you’ll never be able to get back?
  3. Restaurants – Take your snap into the kitchen and give your guests an inside view of the dinner rush from the back of the house! This should only help the overall perceptions of restaurants in the end, assuming they are not cutting health and safety standards, because it’s a way to involve the guest into the dining experience as a whole and not just a mouth waiting impatiently for a plate but will show the true chaos and rush that service industry professionals go thru on a regular basis.
  4. Storytelling– Not sure why anybody thinks this is a toughy for corporate B2B situations because clearly they must not have heard what a “Snapswap” is, because for corporate companies and businesses that are stationed across the states, or even internationally, Snapswaps are a way to bring in a new face and some new energy to the same cause so simply by passing the Snapportunity around different departments and even countries the company is able to promote unison between cultures but also portray an emotional connection to the business through allowing different employees to snap at work.
  5. Collaboration – It was not long after I started my own company that I began engaging with established, veteran Snappers. The first initial was of course being (my very new and one and only role-model or idol at that point) Gary Vee who is basically paving the way for the rest of the natural digital marketers to leave cold methods in the past and truly embrace the technology that is staring us right in the face, from the palm of our hands as we are living in a world completely connected electronically at ALL TIMES, for the very first time in history. By being authentic, and relevant, and transparent ( it’s A.R.T.) I was able to organically create valuable relationships with over 30 different social influencers or mediapreneurs around the world, granted I was very lucky to have had 30 participants not only agree but who more than happy to take part in the #globalsnapswap initiative I had started.

The #GlobalSnapSwap film is an epic community collaborative creation that was put together in no more than a week by myself where I had each participant take over my Snapchannel for a short period of time to give us a real time, real live view, of where they were at in the world, all in one day. So at the end of the day on May 1st, I was left with a little over an hour worth of film that basically is a trip, around the world from the palm of your hand from a first person perspective tour guide, in real time. It’s nothing less than amazing, in fact one viewer said, “it was better than watching the travel channel” and the entire initiative was put together solely by me in just a matter of days! Now, I can only take the credit for the conception, and initial execution, because without the amazing help some of the participants so kindly offered to help me with in regards to editing as well as how each one of the participants went out of their way to provide some very interesting and factual information about their location which made the movie worth watching. Check out the preview below…

#GlobalSnapSwap

If these 5 short examples don’t clear the fog up a bit for you please reach out and I’ll share 5 more that are industry relatable to you; or better yet, just sign up for my Snapchat for B2B Marketing Live training course launching later today or tomorrow at SnapAtWork.com where I’ll be teaching this to my local Minneapolis/St. Paul area as well as digitally to anyone else whose interested. In the meantime, cheers to the future of a global gig economy where consumers are actually on an even playing field with the corporate head dogs.

 

 

 

Social Impact Branding, Startup

Mission: Change the World

Mission: Empower entrepreneurs, labor professionals & business leaders with the tools and knowledge to successfully navigate socially with ease through the digital transformation setting people up for success as it applies to the future of work in the ioT. 

SoPac, Inc. is a Global EdTech startup but sells time and opportunity… it redefines the approach for supply chain management as a Saas for products & people both as consumers & providers simultaneously. An opt-in, licensed software social network meant to empower people working for people by the people! A digital co-working platform multifunctioning as a software & service (BPAS) providing unlimited access to multiple social technology educational material delivered in three various learning forms (Live streaming training with peer group stimulation, recorded video access integrated with peer networking, and private e-learning options for individual use) to follow all that educational material we also have integration resources as well as an on-demand, as needed matchmaking service both to empower digital professionals & connecting the social savvy with the real world workforce desperately seeking a competitive advantage people to compete with the corporate power houses.

SoPac is a cloud-based, corporate entity bringing human networking to the digital world by taking the work out of networking. Creating a secure home base for the digital nomads expected to thrive by 2020 in the ioT with a secured, reliable and governed access point meant create some job security. The purpose is to create relationships and connect more people together but it’s done solely with the most advanced simple sync technology, analyzing big data to identify synchronicity’s in real time to align mutually beneficial relationships!

As an opt in network, bootstrapped and grown from the ground up the mass of value comes in the next generation, gathering housing intrinsic code halos, or individual data collection of all traceable transactions produced daily, were able to create a wait for the future to own their data and decide how it’s used, when it’s to use, and what did you use for in the same retrospect that Facebook algorithms are able to target people for things that they merely thought about. SOCIALiMPACTBRANDING is a breakout industry and way to change the entire workforce as we know it. once we realize how United and powerful humans are when collaborating The public accepts that it’s not really outsourcing anymore but recouping. the people empowering the big 5 corporate empires to what putting the people back in control and those companies and powering humans to do what they actually enjoy doing.

Because it’s not just about “Show me the money” anymore, it’s more of a show me you know me future.

SoPac is a place where people don’t have to apply for jobs anymore but can shop for employers based on their proven skill set and ability to engage with people and create relationships. Comfort for our generation to know that when education system finally adapts to the way actual human beings learn and drop the standardized placement testing, that our children and their children are going to HAVE a place to go to find work & be able to thrive individually and compete in the workforce globally as a UNITED HUMAN relationship economy.



 A global digital coworking collaborative social platform providing unlimited access to various social technology educational material as well as on-demand matchmaking services connecting products and services to professionals based on big data meaning making using predictive analysis & real-time analytics to identify synchronicity’s and strategically connect people in an engaging format creating opportunity for a mutually beneficial relationships.